This book is a study on the Coffee culture of Pakistan in terms of the Disneyization Model developed and written by Alan Bryman. The book begins with a brief introduction of the topic, which includes the background of the study and its objectives. The recap on existing literature discusses the concept of customer value and more specifically the experiential customer value. Later onwards the role o...
By Maham Rehmani
Paperback: 148 pages
Publisher: LAP LAMBERT Academic Publishing (May 31, 2012)
Language: English
ISBN-10: 365914391X
ISBN-13: 978-3659143915
Product Dimensions: 5.9 x 0.3 x 8.7 inches
Amazon Rank: 17628430
Format: PDF ePub djvu book
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