店頭活性化の情報戦略の解説書店頭は市場であり、市場が活発でなければ店舗小売業の魅力は薄れます。でも現在の店頭は従来からのやり方を繰り返すばかり……シャッター商店街へつながりかねないような道どりを歩んでいるように見え心配です。本書はそんな流れを打ち切るべく、ＩＴを使った情報支援、具体的には店頭陳列情報の活用について考え方を示しています。店頭陳列情報については1980年代に棚陳列ソフトウェア（プラノグラム）が出現して以来、足踏みしています。今画像認識技術により、その壁が超えられようとしています。約30年間の沈滞のおかげで、すっかり忘れられていた店頭陳列分析について解説したのが本書です。内容は次の章建てで構成されています。序章．はじめに第１章．店頭活性化の重要性第２章 「売り場」と「買い場」第３章．情報管理からの視点第４章．「フェース」の重要性第５章．POS分析が期待したほど効果が上がらない訳第...
By Tanii Akiyoshi
File Size: 1798 KB
Print Length: 89 pages
Simultaneous Device Usage: Unlimited
Publication Date: July 9, 2016
Sold by: Amazon Digital Services LLC
Language: Japanese
ASIN: B01I7OGHRA
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Format: PDF ePub djvu ebook
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